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Contents

Acknowledgements
Abbreviations

Introduction

  • ‘Past Presencing’ on the European Periphery
  • European Products
  • Cyprus: Postcoloniality, Division, and EU Accession
  • Fieldwork in Cyprus: Ethnographic Modalities
  • About this book

PART I: HERITAGE REGIMES

Chapter 1. Preserving Vernacular Architecture

  • Heritage and Nationalism in Cyprus
  • Villages Frozen in Time Preservation Standards and Aesthetic Control
  • Conclusion: ‘Streamlined Along the European Prototype’

Chapter 2. Packaging Hospitality

  • A Sustainable Alternative to Mass Tourism
  • The Philoxenia Standard
  • ‘Branding the Culture of the Villages’
  • Conclusion: The Creation of Tourist Spaces
  • Digression: Difficult Heritage

Chapter 3. Inventing the Rural

  • A Lesson in Development
  • European Union Policies
  • Upgrading the Rural Heritage
  • Conclusion: The Rural as a European Product

PART II: FOOD, CULTURE AND HERITAGISATION

Chapter 4. ‘Full Meze’: Tourism, Modernity, Crisis

  • The Cultural Logic of Mass Tourism
  • What Makes Meze Cypriot?
  • Performing Asymmetry
  • Modernity and the Mutations of Cypriot Meze
  • Conclusion: Wasting or Sharing?

Chapter 5. ‘Origin Food’: The Struggle over Halloumi/Hellim

  • Contested Claims
  • Pure Products, Messy Histories
  • The Europeanization of Cheese Making
  • Managed Diversity
  • The Ingredients of Tradition
  • Conclusion: Heritage Effects and Property Regimes

PART III: AMBIENT HERITAGE

Chapter 6. The Nature of Heritage Making: Environmental Governance

  • Forces: Land Ownership, the Postcolonial State and the Privatization of the Coast
  • Connections: Contested Natures and the Transnational Arena
  • Imaginations: Local Communities and Moral Economies
  • Conclusion: The Making of Biodiversity

Chapter 7. The Divided City: Europe and the Politics of Culture

  • Dissected Urban Space
  • The Nicosia Master Plan: Regeneration and Reconciliation
  • Crossing the Divide: Transnational Cultural Diplomacy and the Old Town
  • Remaking Lefkosia: Artists, Immigrants, and World-Class Architecture
  • ‘Get In the Zone’:  Competing for the European Title
  • Conclusion: Ambience for sale. Nature and Culture as Economic Assets

Conclusion

  • Heritagisation as a Vector of Europeanization
  • Standardization: Sameness or Difference?
  • Unmaking Heritage
  • Neoliberal Europeanization
  • One year later: What comes after ‘the crusade of greed’?
  • A Postcolonial Reading of the Crisis

Bibliography
Index

European Products

Making and Unmaking Heritage in Cyprus

Gisela Welz

204 pages, 1 illus., bibliog., index

ISBN  978-1-78238-822-7 Hb Published (September 2015)

ISBN  978-1-78533-517-4 Pb Published (June 2017)

eISBN 978-1-78238-823-4 eBook