Contents

Acknowledgements
Abbreviations

Introduction

• ‘Past Presencing’ on the European Periphery
• European Products
• Cyprus: Postcoloniality, Division, and EU Accession
• Fieldwork in Cyprus: Ethnographic Modalities
• About this book

PART I: HERITAGE REGIMES

Chapter 1. Preserving Vernacular Architecture

• Heritage and Nationalism in Cyprus
• Villages Frozen in Time Preservation Standards and Aesthetic Control
• Conclusion: ‘Streamlined Along the European Prototype’

Chapter 2. Packaging Hospitality

• A Sustainable Alternative to Mass Tourism
• The Philoxenia Standard
• ‘Branding the Culture of the Villages’
• Conclusion: The Creation of Tourist Spaces
• Digression: Difficult Heritage

Chapter 3. Inventing the Rural

• A Lesson in Development
• European Union Policies
• Upgrading the Rural Heritage
• Conclusion: The Rural as a European Product

PART II: FOOD, CULTURE AND HERITAGISATION

Chapter 4. ‘Full Meze’: Tourism, Modernity, Crisis

• The Cultural Logic of Mass Tourism
• What Makes Meze Cypriot?
• Performing Asymmetry
• Modernity and the Mutations of Cypriot Meze
• Conclusion: Wasting or Sharing?

Chapter 5. ‘Origin Food’: The Struggle over Halloumi/Hellim

• Contested Claims
• Pure Products, Messy Histories
• The Europeanization of Cheese Making
• Managed Diversity
• The Ingredients of Tradition
• Conclusion: Heritage Effects and Property Regimes

PART III: AMBIENT HERITAGE

Chapter 6. The Nature of Heritage Making: Environmental Governance

• Forces: Land Ownership, the Postcolonial State and the Privatization of the Coast
• Connections: Contested Natures and the Transnational Arena
• Imaginations: Local Communities and Moral Economies
• Conclusion: The Making of Biodiversity

Chapter 7. The Divided City: Europe and the Politics of Culture

• Dissected Urban Space
• The Nicosia Master Plan: Regeneration and Reconciliation
• Crossing the Divide: Transnational Cultural Diplomacy and the Old Town
• Remaking Lefkosia: Artists, Immigrants, and World-Class Architecture
• ‘Get In the Zone’:  Competing for the European Title
• Conclusion: Ambience for sale. Nature and Culture as Economic Assets

Conclusion

• Heritagisation as a Vector of Europeanization
• Standardization: Sameness or Difference?
• Unmaking Heritage
• Neoliberal Europeanization
• One year later: What comes after ‘the crusade of greed’?
• A Postcolonial Reading of the Crisis

Bibliography
Index