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Contents
List of Figures
Acknowledgements
Introduction: (Homo Rhetoricus)
Part I: Theoretical Prerequisites
Chapter 1. Starting Points
Chapter 2. Homo Rhetoricus as a Creature of Presence
Chapter 3. Representation and the Semiotic Circuit
Part II: Evolution and Development of Homo Rhetoricus
Chapter 4. Becoming Human: The Evolution of Homo Rhetoricus
Chapter 5. Becoming Human: The Development of Homo Rhetoricus
Chapter 6. The Languaging of Homo Rhetoricus
Part III: Discourse and Social Ontology
Chapter 7. Language in the World of Homo Rhetoricus
Chapter 8. Institutions and Document Acts
Chapter 9. The Lifeworlds of Homo Rhetoricus
Chapter 10. Setting Up for ‘Setting Off’ Homo Rhetoricus
Concluding Remarks
References
Index
Rhetorical Minds
Meditations on the Cognitive Science of Persuasion
Todd Oakley
326 pages, 19 illus., bibliog., index
ISBN 978-1-78920-669-2 Hb Published (April 2020)
eISBN 978-1-78920-670-8 eBook