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List of Figures

Introduction: (Homo Rhetoricus)

Part I: Theoretical Prerequisites

Chapter 1. Starting Points
Chapter 2. Homo Rhetoricus as a Creature of Presence
Chapter 3. Representation and the Semiotic Circuit

Part II: Evolution and Development of Homo Rhetoricus

Chapter 4. Becoming Human: The Evolution of Homo Rhetoricus
Chapter 5. Becoming Human: The Development of Homo Rhetoricus
Chapter 6. The Languaging of Homo Rhetoricus

Part III: Discourse and Social Ontology

Chapter 7. Language in the World of Homo Rhetoricus
Chapter 8. Institutions and Document Acts
Chapter 9. The Lifeworlds of Homo Rhetoricus
Chapter 10. Setting Up for ‘Setting Off’ Homo Rhetoricus

Concluding Remarks


Rhetorical Minds

Meditations on the Cognitive Science of Persuasion

Todd Oakley

326 pages, 19 illus., bibliog., index

ISBN  978-1-78920-669-2 Hb Published (April 2020)

eISBN 978-1-78920-670-8 eBook