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List of Figures
List of Tables
Brief Chronology of Personal and Lifestyle Blogging in Malaysia

Introduction: Anthroblogia: Participant Observation and Blogging in Malaysia

Chapter 1. The Blog as Assemblage: Agency and Affordances
Chapter 2. January 2006: Blogwars, Hit Sluts and Authenticity in the Personal Blogosphere
Chapter 3. The Blogger and Her Blog: (Dis)Assembling the Dividual Self
Chapter 4. May 2007: Assembling Genres
Chapter 5. Assembling Blogs and Bloggers
Chapter 6. April 2007: Voicy Consumers and Negotiating Networked Publics
Chapter 7. Assembling a Blog Market
Chapter 8. January 2009: Negotiating the Authentic Advertorial
Chapter 9. Assembling Lifestyles
Chapter 10. October 2009: Regional Blogmeet

Conclusions: The Dividual Self and Emergence of the Lifestyle Blog


Monetising the Dividual Self

The Emergence of the Lifestyle Blog and Influencers in Malaysia

Julian Hopkins

236 pages, 26 illus., bibliog., index

ISBN  978-1-78920-118-5 Hb Published (January 2019)

eISBN 978-1-78920-119-2 eBook